As screen producers harness emerging technologies—from AI tools to virtual production—the question isn’t just what’s possible, but what’s responsible. This session unpacks how to integrate ethical frameworks, sustainability, and inclusion into your creative workflows without compromising craft or originality. Explore how to lead with purpose, navigate the challenges of deepfakes, data-driven production, and shifting audience expectations, and set new benchmarks for integrity and impact in screen storytelling. 

Moderated by Andy Barclay, SPA.