As AI becomes an undeniable force reshaping the television industry, producers are facing a new frontier: how to harness the benefits of AI without compromising the human touch that drives compelling and innovative storytelling. Can we strike a healthy balance between human instinct and algorithmic insight?

In this dynamic session, we’ll explore the perks and perils of AI-powered tools that are being used across the content lifecycle: from creating pitch materials to greenlight, from pre-production to post production, and from slate strategy to global distribution.

Moderated by Lexi Landsman, scripted and unscripted development executive at BBC Studios, the panel features broadcast leaders Nakul Legha, Head of Scripted SBS, Richard Finlayson, joint CEO Wooden Horse, and Deb Spinocchia, Head of Unscripted BBC Studios, who will share real-world insights into how AI is reshaping creative and strategic decision making in television.

Whether you’re captivated or cautious about AI, this session will leave you with fresh insights and practical tools needed to stay ahead in a rapidly evolving market. 

Why It Matters for Producers: 
AI is no longer just a tool for tech companies, it’s now embedded in the workflows of studios, streamers, and even independent producers. Whether you’re packaging a project, pitching to a market, or stress-testing your slate, this session will unpack how producers can harness AI to: 

• Shape strategy 

• Unlock insights into audiences and markets 

• Identify opportunities and risks before they hit your bottom line  

This session isn’t about replacing creativity; it’s about equipping producers with an expanded toolkit to stay competitive in the age of AI. 

Moderated by Lexi Landsman, BBC Studios