WEDNESDAY, 29 July 2026 | 1:00PM - 4:00PM (AEST) | ONLINE 

SPA MASTERCLASS SERIES

From Audience Insight to Market Impact: Audience Testing & Marketing Campaign Strategy

Taking your project to market is never as simple as “if you build it, they will come”.  Discoverability is not just a buzzword: the relationship between the producer and distributor is more critical than ever and reaching audiences demands more than a poster and a zippy trailer.

 

This SPA Masterclass provides producers with a practical guidance for working with distributors on marketing campaign strategy and using audience testing effectively. Through a combination of funding opportunities, distributor & social research insights, and a real-world case study, the session explores the opportunities, obligations and the realities of releasing your project in the marketplace.

 

Part of SPA’s ongoing professional development program, this Masterclass equips producers with the knowledge and tools required to confidently navigate audience testing and work with distributors for a campaign that lands.

SPA MEMBER: $98 (inc. GST) | NON-MEMBER: $152 (inc. GST)*