| | ONLINE VIA ZOOM | |
| 1:00 PM - 1:05 PM | Acknowledgement of Country & Speaker Introductions | Kristen Hodges - SPA |
| 1:05 PM - 1:20 PM | Letting go of “If you build it they will come” | Tiffany Millane - Studiocanal Australia
Rakel Tansley - Screen Australia
Michael Matrenza - Madman Entertainment
Kristen Hodges - SPA
Pete Wilson - Pragmatic Research |
| 1:20 PM - 1:40 PM | The Producer-Distributor Interface | Tiffany Millane - Studiocanal Australia
Michael Matrenza - Madman Entertainment |
| 1:40 PM - 2:30 PM | Building a Campaign: the “Insight → Strategy → Execution” pipeline | Tiffany Millane - Studiocanal Australia
Rakel Tansley - Screen Australia
Michael Matrenza - Madman Entertainment |
| 2:30 PM - 2:40 PM | Break | |
| 2:40 PM - 3:20 PM | Audience testing: What it is (and isn’t) | Tiffany Millane - Studiocanal Australia
Pete Wilson - Pragmatic Research |
| 3:10 PM - 3:30 PM | Who's gonna pay for that? | Rakel Tansley - Screen Australia |
| 3:30 PM - 3:40 PM | Module 6 - Wrap-Up | Tiffany Millane - Studiocanal Australia
Rakel Tansley - Screen Australia
Michael Matrenza - Madman Entertainment
Kristen Hodges - SPA
Pete Wilson - Pragmatic Research |
| 3:40 PM - 4:00 PM | Attendee Q&A | Tiffany Millane - Studiocanal Australia
Rakel Tansley - Screen Australia
Michael Matrenza - Madman Entertainment
Kristen Hodges - SPA
Pete Wilson - Pragmatic Research |