Translating insight into marketing decisions

Connecting insights gathered during development and at delivery helps us better understand the audience so we can use those insights to inform an affordable and achievable action plan; so we can reach the right people and communicate in the way they will respond to best – ie how to spend our money in the right place, at the right time, on the right things. 

We will outline a framework for building a campaign strategy at each relevant phase; and using case studies from Michael Matrenza (Madman Entertainment) and Tiffany Millane (Studio Canal) we will explore the motivation, strategies, impacts and outcomes from two real-world projects to illustrate how those strategies played out in the real world – what worked and what didn’t.