Full Name
Pete Wilson
Job Title
Principal
Company
Pragmatic Research
Biography
Pete Wilson has been studying the thoughts, feelings, and behaviour of Australians for over 30 years. From farmers to government ministers; retirees and university students; community leaders and captains of industry; mums, dads, and their kids; moviegoers, sports lovers and culture vultures.
During this time he has conducted research for the Australian, New Zealand and international film industries, having worked on over 70 films and talking to over 9,000 filmgoers.
He uses both quantitative and qualitative research methods to understand a film's market appeal and assist filmmakers with their final edits to optimise engagement and enjoyment before release.
Some recent titles he has tested include: Kangaroo, Spit, Jimpa, We Bury The Dead, Paddington in Peru, Mercy, Cold Storage, The Convert, and The Dry.
During this time he has conducted research for the Australian, New Zealand and international film industries, having worked on over 70 films and talking to over 9,000 filmgoers.
He uses both quantitative and qualitative research methods to understand a film's market appeal and assist filmmakers with their final edits to optimise engagement and enjoyment before release.
Some recent titles he has tested include: Kangaroo, Spit, Jimpa, We Bury The Dead, Paddington in Peru, Mercy, Cold Storage, The Convert, and The Dry.
Speaking At
