Demystifying testing and giving producers practical frameworks

Pete Wilson from Pragmatic Research will demystify audience testing and outline a practical framework for using testing, including: 

• When to test (and when not to) 

• How does it work and how much does it cost? 

• What to ask and what you can expect to learn from testing 

• What quantitative v qualitative insights look like 

• How to read and respond to the results 

And together with Tiffany Millane from Studio Canal, they will use a case study to illustrate how this was applied to a real-world project.