Sarah’s first brush with TV came when she was living and working in Japan and was attacked by a woman dressed as a giant Christmas tree on a Japanese game show… and she never looked back. After working with Toyota, she returned to the UK and began her TV sales career, selling BBC blue-chip natural history shows and other specialist factual titles such as Coast and James May’s 20th Century for a BBC/Open University partnership. Rising to become head of digital media, Sarah was responsible for the commercial media division. In 2013 she joined Flame Distribution as SVP sales and acquisitions for North America, working with smaller production companies that required creative financing. Sarah joined Beyond in 2017 and, as well as continuing to acquire and co-produce factual content, she’s developed extensive expertise in the children’s television industry.